No Reality in Realty

Says one: I'm going to make Burj Dubai and Taipei 101 look like SnowWhite's dwarfs! Says another: Tell the ad agency, 'Private plunge pools filled with wildly expensive champagne'. Enter the Indian builder's big pipe dream, borrowed from 'Rajat's Thesaurus'
Rupa Gulab Mumbai

Over the last few years, I've spotted more grimy cement mixers than posh Mercs and BMWs on the streets of Mumbai. The majority of the advertisements in leading dailies are from builders, promising ridiculously extravagant, never-experienced-before luxury and flamboyant amenities, not just in metros but in small towns of India as well. Realty professionals seem to have completely lost touch with reality.

 I thought I'd talk to a few builders to find out what the near future this new year would be like for real estate in India. Excerpts from a few meetings are given below. I could not reproduce them in entirety because Hardnews is a respectable family magazine. Incidentally, the names of the builders have not been revealed to protect myself from brutal murder. I'm not taking chances. Hello, I have a fair idea who their real partners and/or promoters are! Enter the reality of Realty India, 2010,